Head of Strategy & Marketing in Pharma & Healthcare, with a scientific background and solid experience in brand strategy, market analysis, and omnichannel engagement. I gained direct experience as a Brand Manager in therapeutic areas including Gastroenterology, Uro-Oncology, Obstetrics & Gynecology, Endocrinology, and Pediatrics, leading complex projects at both local and international level. Used to working in complex, global environments, I manage cross-functional teams and stakeholders, oversee budgets, and translate insights into impactful strategies that generate tangible value for companies and patients.
- Led the design and execution of integrated brand and engagement strategies for pharma clients, across all therapeutic areas (e.g., women’s health, oncology, rare diseases).
- Developed omnichannel approaches (digital & field), integrating scientific content, market insights, and stakeholder engagement to maximize impact.
- Partnered with client leadership and cross-functional teams to shape positioning, go-to-market strategies, and KPI frameworks.
- Coordinated project teams and resource allocation, ensuring on-time delivery and measurable business outcomes.
- Supported strategic decision-making through market analysis, forecasting, and data-driven recommendations.
- Fostered team growth and innovation, mentoring project managers and promoting best practices in strategic planning and execution.- Led the design and execution of integrated brand and engagement strategies for pharma clients, across all therapeutic areas (e.g., women’s health, oncology, rare diseases). - Developed omnichannel approaches (digital & field), integrating scientific content, market insights, and stakeholder engagement to maximize impact. - Partnered with client leadership and cross-functional teams to shape positioning, go-to-market strategies, and KPI frameworks. - Coordinated project teams and resource allocation, ensuring on-time delivery and measurable business outcomes. - Supported strategic decision-making through market analysis, forecasting, and data-driven recommendations. - Fostered team growth and innovation, mentoring project managers and promoting best practices in strategic planning and execution.
Strategic Planning & Brand Positioning, Leadership & Team Development e Omnichannel Engagement
Marketing Manager - Gastroenterology, Uro-Oncology, and Obstetrics & Gynecology
Senior Product Manager - Pediatric Endocrinology, Pediatrics, and Obstetrics & Gynecology
Proven ability to work independently with strong proactivity Highly motivated, with drive and adaptability to succeed in changing environments Excellent communication and interpersonal skills; adept at building productive partnerships Agile mindset with strong adaptability to dynamic settings Strong analytical, verbal, and problem-solving skills