ELENA VERGANI

Marketing Manager - Gastroenterology, Uro-Oncology, and Obstetrics & Gynecology

• Gastroenterology (IBD - Inflammatory Bowel Diseases): Led the development and execution of marketing strategies for Ferring key brand in the management of chronic intestinal diseases (Ulcerative Colitis, Crohn’s Disease), ensuring alignment with medical needs and market trends.
• Uro-Oncology (Prostate Cancer): Reconstructed the product strategy and developed communication messages to expand market share, leveraging insights from market research to address unmet needs and effectively position the therapy among healthcare professionals and patients.
• Development and execution of comprehensive marketing strategies, including digital and non-digital channels, to achieve brand and business objectives.
• Collaboration with Global and cross-functional teams to design and implement marketing plans, ensuring alignment with overall brand strategy and market goals.
• Management of budgets to ensure efficient resource allocation while overseeing the creation of promotional materials tailored to target audiences across various channels.
• Conducting market research to identify trends and target audiences, with adaptation of strategies to maximize impact and drive sales growth.
• Leadership in the evaluation and integration of new marketing channels into the existing mix, enhancing brand visibility and engagement.
• Coordination of cross-functional efforts, ensuring consistent branding and messaging across all communications.
• Mentoring of junior team members, providing guidance on marketing best practices and supporting professional development.

• Developed and supported the implementation of marketing plans, including digital strategies.
• Assisted in the adaptation and development of promotional materials for both digital and non-digital channels.
• Contributed to brand strategy by collaborating with Global and cross-functional teams on marketing initiatives.
• Participated in the implementation and follow-up of digital projects across various therapeutic areas, focusing on identifying tools for target groups.
• Evaluated new channels for potential inclusion in the marketing mix.
• Facilitated the sharing of best practices across franchises.
• Assisted in coordinating and deploying Global activities, ensuring alignment between Global teams and Ferring Italy (e-detailers, Rep triggered mail, DEM in Active Campaign).

Senior Product Manager - Pediatric Endocrinology, Pediatrics, and Obstetrics & Gynecology

• Developed and oversaw the marketing strategy, including brand planning and targeted marketing initiatives, in collaboration with Global and cross-functional teams.
• Established strong relationships with key stakeholders to foster interdepartmental collaboration for product development and ensure regulatory compliance by coordinating with legal departments on necessary documentation and approvals.
• Coordinated people and resources for the design, implementation, and control of all product marketing activities, including the creation of marketing materials that effectively communicated unique selling points.
• Monitored sales forecasts and data, while directly managing and coordinating the Sales Force (8 Reps, 2 Area Managers) and 1 Junior Product Manager.
• Mentored Junior Product Managers on effective project management techniques and industry best practices.
• Led the co-promotion efforts with a partner company, managing the representative network to optimize market reach.

• Development of the reference market, overseeing the marketing strategy to achieve marketing objectives
• Market and competitors’ analysis
• Management of budget, resources and sales data
• Responsibility and coordination of two interns (3 months)
• Digital Tools Analysis activities: digital channel performance monitoring (company & brand website, headquarter projects deployment at local level).

• Develop relationships with key customers who may influence the prescriptions or use a particular product
• Responsibility for regional tenders with particular focus on the hospital portfolio
• Market access activities for new non-negotiated hospital products within reference centers with the preparation of center-specific documentation
• Collaboration with Contract Research Organization companies on all drug access aspects and compliance (Ethics Committee)
• Responsibility of the Top Customers of the Ferring hospital portfolio (planning, results monitoring and budget responsibility)
• Mapping and definition of the purchase logic within the Top Customer.