Inbar Eshel
Thornhill,ON
Summary
Marketing professional with comprehensive background in developing and implementing strategic marketing plans. Proven ability to drive brand awareness and foster team collaboration. Known for reliability and adaptability in dynamic environments, leveraging skills in campaign management and market analysis.
Overview
5
5
years of professional experience
Work History
Front of House Manager
Cafe Landwer
05.2024 - Current
- Trained new employees on company policies, procedures, and job responsibilities, ensuring seamless integration into the team and reduction in turnover by 15%.
- Planned, organized and purchased resources to deliver efficient use of labor and inventory, resulting in a decrease of costs by 10%.
Innovation Intern
The Idea Suite
01.2023 - 05.2024
- Led the recruitment process for consumers and experts, collaborating with recruiters, writing specifications, managing incentives, and overseeing the entire recruitment cycle
- Conducted comprehensive research and online searches, ranging from sample product resourcing for team workshops to curating inspiring articles and stories for team development and external sharing
- Crafted key client-facing assets, including the development of detailed reports to present research findings, progress updates, and engaging presentations
Brand Management Intern
Keurig Dr Pepper
01.2022 - 04.2022
- Coordinated TikTok influencer campaigns, collaborating with Craft PR agency to effectively boost brand awareness, leading to increased product trials and audience engagement
- Participated in strategic planning for product innovation, contributing market research and creative solutions to align product goals with consumer needs
- Led a redesign project for the Dr Pepper Canada website, collaborating with Lg2 to improve user experience, achieving a significant increase in visitor retention
Marketing Coordinator Co-op
Enzuzo Data Privacy
05.2021 - 12.2021
- Created a 12-month B2B social media and brand plan, increasing engagement by 70%
- Generated marketing content in various formats; articles, social media posts, help docs, email marketing, video, etc
- Designed and implemented the user experience (UX) of onboarding process and website redesign using Figma prototyping
Media Specialist
Courage for Freedom
05.2020 - 05.2021
- Designed and published weekly social media content, leveraging tools like Hootsuite to raise the organization’s online visibility and audience engagement
- Monitored and analyzed social media metrics to refine content strategies, which improved overall platform performance and reach by 120%
- Led a multi-channel awareness campaign, crafting targeted messaging to increase public awareness and campaign impact
President
Innovative Design Co.
04.2021 - 04.2023
- Managed design plans, designer progress/quality of work, through project management platforms and productivity meetings
- Consulted with clients to gain insights on UX vision and worked with designers from ideation, content creation, iteration and final prototype execution
Education
Bachelor of Business Administration - Marketing Strategy, UX Design minor
Lazaridis School of Business, Wilfrid Laurier University
Waterloo, ON08.2023
Exchange Program - Marketing
University of Deusto Business School
12.2022
Skills
- Influencer Outreach
- Social Media Analytics
- Adobe Creative Cloud
- Canva
- Wordpress
- Figma
- Hubspot
- Digital copywriting
- Market research
- SEM best practices
- Basic HTML and CSS
- Content Creation
- UX Design
- Social Media Applications: Buffer, Hootsuite, Sprout Social
Hobbies and Interests
Traveling, Cooking, Interior Design, Singing, Volleyball, Hiking
Awards
- Top 5 Finalist - Lazaridis School of Business BU111 HP Inc. Case Competition, 11/19
- Google UX Design Professional Certificate
- Google Digital Marketing & E-commerce Professional Certificate
- Smart Serve Ontario Certification
Timeline
Front of House Manager
Cafe Landwer
05.2024 - Current
Innovation Intern
The Idea Suite
01.2023 - 05.2024
Brand Management Intern
Keurig Dr Pepper
01.2022 - 04.2022
Marketing Coordinator Co-op
Enzuzo Data Privacy
05.2021 - 12.2021
President
Innovative Design Co.
04.2021 - 04.2023
Media Specialist
Courage for Freedom
05.2020 - 05.2021
Exchange Program - Marketing
University of Deusto Business School
Bachelor of Business Administration - Marketing Strategy, UX Design minor
Lazaridis School of Business, Wilfrid Laurier University
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