Matteo Maria Pini

After working on individual projects for Bip clients, I joined the Kinder Digital team at Ferrero Luxembourg as an external consultant in October 2022. I am responsible for the planning and management of all Applaydu digital characters, collaborating closely with the GTO, KJ, KS, KGS, and Licensing teams. I also support the development process with our external partner, Gameloft, overseeing related approvals and proposals to external licensors. Additionally, I work closely with other members of the Kinder Digital team to create and manage the Easter digital experience, as well as dedicated digital experiences for specific toy collections.

While continuing my academic studies, I worked as a freelance content and visual designer. I was part of a team led by Stefano Mandato and Umberto Tolino to design and develop the magazine Territori Fragili: Combattere le Fragilità, from concept to completion. This project, commissioned by DASTU (Department of Architecture at Politecnico di Milano), also included the creation of related digital experiences and a website. It was my most significant freelance project, spanning from July 2020 to September 2021.