Mezzina Paola

GTM senior lead for South markets (France/Iberia/Italy and South East countries) driving harmonization of South marketing strategic plans and local implementations.

Interact and drive local stakeholders

(sales/brand/omnichannel/sourcing) enhancing common strengths and opportunities to strategically develop a South plan in alignment with the European business units.

Drive GTM local team from local plans preparation by category till presentation and implementation.

Define KPIs for multiple categories interacting with Sr Brand director and Sr Wholesale activation director to define local strategic plans.

Define and implement local GTM plans in full collaboration and alignment with the different European Business Units.

Drive and coordinate the product team for adidas and reebok across South with a specific leading role for Italy. Support to develop marketing process with a cross depth marketing and sales view.

Drive and develop global product offer from range structure definition till product market presentation. Additional focus on italian apparel collection development and strategic plan definition

Support Global Product manager team for the sportswear category to develop and implement business global plan. Create and implement marketing product brief for specific product lines targeted at specific consumers and distribution channels for the global market.

Support production team to analyze and develop business category opportunities.

Support to develop logistic solutions and implement suppliers analysis to land local solution across the global suppliers structure